Spikes Asia Festival of Creativity 2014: Day One
At the first day of the 2014 Spikes Festival, Weber Shandwick's Jye Smith and Moska Najib spoke with Aseem Puri, regional brand director, Fabric Cleaner, at Unilever, and Charles Cadell, president, Asia Pacific, at McCann Worldgroup, about whether ad agencies are able to meet client's changing expectations around advertising and content.